Sebastian DiGrande Joins PCX Markets as CEO

Apr 08, 2022


PCX is happy to welcome Sebastian DiGrande as its new CEO. DiGrande has over 25 years of leadership experience in management consulting, digital and marketing strategy, and business strategy. As the former Senior Partner and Managing Director of Boston Consulting Group, he led various efforts in technology, marketing, and digital innovation practices for 20 years.

He then joined Gap Inc. as Executive Vice President and Chief Customer Officer from 2016 to 2020, leading strategy and championing highly impactful initiatives delivering value in their digital business, establishing and growing their data and analytics operations, innovating in digital marketing, and overseeing a reinvigoration of Gap Inc. international franchise operations among others.

As PCX’s new CEO, DiGrande will be based in San Francisco and lead the PCX Markets technology, business operations, and commercial activities, supporting the mission of dramatically scaling the organization’s global impact.

“Sebastian brings with him not only the passion for our mission to keep plastic waste out of nature but a wealth of experience that will help us scale our efforts to bring meaningful change to addressing this crisis,” says Nanette Medved Po, PCX’s Founder and Executive Chair. “His global outlook, technology experience, and leadership will not only benefit PCX but the industry as a whole.”

“I am incredibly honored and excited to be joining the PCX team,” says DiGrande. “The impact that this team has already delivered in addressing one of our planet’s most pressing challenges is truly inspiring and was one of the biggest motivations for me to join. I am convinced that the holistic vision and strategy we have put together for PCX Markets, along with the team and our partners, will enable us to lead the way to a truly sustainable future, where we eliminate existing plastic waste, ensure that no new plastic enters our global environment, and responsibly reduce plastic usage over time. I am extremely proud to have the opportunity to lead this team’s efforts in achieving this mission.”